Work with Mfoniso

You know your business needs to change. Let's work on what happens next.

Bellanath Strategy offers two ways to work directly with Mfoniso: the Beauty Business Profit Audit, a focused diagnostic of your business, and Bellanath Private Advisory, a fully personalised advisory and implementation service.

This is practical beauty business strategy built around your business, your challenges and where you're trying to go.

Explore your options Book a Profit Audit · $100

Who this is for

You don't need another list of things to try.

You may already know something needs to change.

The challenge is knowing what deserves your attention first, and then actually implementing it.

This page is for beauty founders, in Nigeria and internationally, who are ready to move beyond collecting information and start making more deliberate strategic decisions.

  • You know something isn't working, but you're not sure which problem to solve first.
  • You're tired of making disconnected decisions across pricing, content, offers, sales and customer acquisition.
  • You want strategic guidance, not another generic business course.
  • You know what needs fixing, but implementation keeps getting pushed aside.
  • Your business has reached a stage where generic advice is no longer enough.

Two ways to work with Mfoniso

Choose the level of support your business needs.

Private business diagnostic

Beauty Business Profit Audit

Find out what's holding the business back, and what to fix first.

A 75-minute private business diagnostic session covering six core business areas, with a personalised Strategic Priority Report and a 30-day action roadmap.

The six areas

  • Positioning
  • Pricing and profitability
  • Your offer
  • Visibility and customer acquisition
  • Conversion and customer journey
  • Systems and growth

What's included

  • Pre-session Business Diagnostic Questionnaire
  • Review of your current business presence
  • 75-minute private session with Mfoniso
  • Personalised Strategic Priority Report
  • 30-day action roadmap
  • 7 days of post-audit clarification support
$100one-time · by video call, in your time zone

$100 USD is the price everywhere. Use the currency selector to see it in naira or pounds.

Book your Profit Audit

You'll see the full details and the checkout currency before you pay.

Advisory and implementation

Bellanath Private Advisory

For established beauty founders who need closer strategic involvement.

Private Advisory is a premium, fully personalised one-on-one advisory and implementation service. Duration, scope, deliverables and investment are determined by what your business needs.

Potential areas of strategic support may include

  • Business diagnosis and strategic priorities
  • Positioning and differentiation
  • Pricing and offer strategy
  • Customer acquisition
  • Conversion and customer journey
  • Growth systems
  • Strategic decision-making
  • Performance review and growth planning

Not a fixed package. Every engagement is scoped by

Your businessCurrent stageObjectivesComplexity GeographyLevel of accessDurationDeliverables

By application·Custom scope

Apply for Private Advisory

Every application is reviewed personally. Investment is discussed once the scope is clear.

Profit Audit or Private Advisory

Which one is right for you?

Beauty Business Profit Audit

Best suited if

  • You aren't yet sure what is holding the business back
  • You want a clear diagnosis before investing in more tactics
  • You're comfortable implementing the priorities yourself
  • You want a defined, one-off engagement at a fixed price

Bellanath Private Advisory

Best suited if

  • Your business is more established or complex
  • You need strategy tailored closely to your specific business
  • You require deeper access and strategic involvement
  • You want support implementing the strategy, not only the plan

Still not sure? Start with the diagnosis.

The Beauty Business Profit Audit shows what the business actually needs. If it points to deeper support, Private Advisory is the next step.

Start with a Profit Audit

Already completed a Profit Audit? If you sign a Private Advisory agreement within 14 days of completing your Audit, your Audit fee is credited toward your advisory fee.

How Mfoniso approaches strategy

Diagnosis before prescription.

  1. DiagnoseWhat's actually happening?
  2. PositionAre you clear about who you serve, what you stand for and why customers should choose you?
  3. BuildDo your pricing, offers, content, customer journey and acquisition systems support where you're going?
  4. ScaleWhat should you measure, strengthen and systemise as the business grows?

The goal isn't to throw more tactics at your business. It's to understand what the business actually needs, make the right strategic decisions and implement them deliberately.

Mfoniso Nyong, Founder and Lead Strategist at Bellanath Strategy

About Mfoniso

Strategy backed by real founder experience.

Mfoniso Nyong · Founder & Lead Strategist, Bellanath Strategy

Mfoniso brings 10+ years of experience building and running a beauty brand, and now applies that firsthand experience to helping other beauty founders make stronger strategic decisions.

Her experience spans positioning, pricing, content strategy, customer acquisition, conversion, offers, systems and growth strategy.

“I don't strategise from theory alone. I've spent more than a decade inside the beauty industry building, selling and learning many of these lessons firsthand.”Mfoniso Nyong

Ready to build with more clarity?

Choose the level of support that fits where your business is right now.

I need to diagnose the problem

Beauty Business Profit Audit · $100

Start with a Profit Audit

I need personalised advisory and implementation

Bellanath Private Advisory · By application

Apply for Private Advisory